Transaction Informatics

Every transaction is a matrix of desire, need, and affordability. Developed by REACH HQ, Transaction Informatics is the study of transactions and transaction decisions for reliable market strategy and implementation.

How It Works

STEP 1

Start with the Numbers

What calculations and pocket tradeoffs are people making when they spend on your category? We look at customer demographics, transaction amounts and frequencies. Typical outputs from this step are: Market sizing; Demographic Breakdowns; The REACH Quotient.

STEP 2

Articulate User Contexts & Buyer’s Core Needs

People buy products and services to do a specific job in a specific societal context. We use surveys, focus groups, in-home visits and shopper observations to interpret contextual data. Ask the right questions. Observe without influencing. 

STEP 3

Lay Out the Perceptions that Determine Value

Perception is reality; and different personality types (psychographic segments) perceive value very differently. What determines how they attribute value in your category? What about you convinces them to become loyal customers?  Answer these questions with our proprietary psychographic segmentation test, FACES – The 5 Spending PersonalitiesTM

STEP 3

Lay Out the Perceptions that Determine Value

Perception is reality; and different personality types (psychographic segments) perceive value very differently. What determines how they attribute value in your category? What about you convinces them to become loyal customers?  Answer these questions with our proprietary psychographic segmentation test, FACES – The 5 Spending PersonalitiesTM

STEP 4

Parse and Analyze Everything

Collect ALL the answers. Turn this data into insights with rigorous, reusable tools and processes. Interpret the text AND subtext. Based on your line of inquiry, tag and categorize every observation. 

STEP 5

Generate Category Cornerstones

As you categorize, pay attention to recurring themes or implications of a recurring observation. Pay even closer attention to observations that seem conflicting or contradictory in different contexts. There often are golden insights stuck between such spaces.

Why Transaction Informatics Matters

Forecast reliably. Actual transactions are unassailable in their power to explain current realities and predict future outcomes. 

With Transaction Informatics, it’s much easier to target, find and be relevant to your audience. Ask better questions to those whose answers are most critical for your success.

Interpret the data generated by the marketplace using a teachable and rigorous methodology across all touchpoints.

Big data. Small data. Data everywhere. Transaction Informatics converts all this data into clear, cohesive, actionable knowledge.

Uncover the spoken and unspoken factors that determine when, what, how much and why people buy.  

Leverage the clarity of interpreted transaction insights to cut through the noise, information deluge, infinite choices, and multiple consumer touchpoints that prevent you from reaching consumers in a repeatable, measurable and sustainable way.

Transaction Informatics Courses

Learn how to gather and interpret the economics, social research and psychology of consumer spending. Understand, invest in, and grow your customers.

Bootcamp

$120

90-min Session

Analyze transactions and demographics. The Bootcamp covers transaction frequency, market sizing, transacting populations and the REACH Quotient for each demographic to identify your target audience.

Masterclass

$500

3-hour Session

Learn how to identify, categorize and quantify sentiment, intent and motivations. The Masterclass teaches you to interpret data from surveys, focus groups, home visits and shopper observations to explain what and why people buy.

Accelerator

$1200

4-week Course & Project

The Accelerator tackles a real market challenge from problem to playbook using the Transaction Informatics process. Learn to gather data, interpret it and apply the wisdom of transactions to create your own Market Playbook.

The REACH of our work