Feminine Hygiene, Health & Personal Care

What technologies and brands are women trusting with their monthlies and other feminine needs? What brands really have their ears to the ground – serving women the way women want to be served in this category? What gaps are currently left unfilled? What are the blindspots and opportunities that brands should not sleep on?

Survey Questions

  1. Which of these best describes how you feel about your period?
  2. What constitutes your menstrual care package?
  3. What routines do you usually adopt to manage pain or discomfort during your menstrual period?
  4. Have you used any of these products in the last 3 months?
  5. Who or what influences your choice of feminine care products?
  6. What makes you stick to a particular brand or product you use for your feminine hygiene and care?
  7. What will make you try new feminine care products?
  8. What is your favorite brand of feminine hygiene products?
  9. What type of animal will you say your period is similar to?
  10. Which is your preferred brand for managing pain and discomfort during your period?